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56Turn Trade Show Leads into Customers in 4 Simple Steps
You have hundreds of people walking in and browsing your trade show exhibits, who can potentially become new customers of yours. Are you spending too much time talking to the wrong attendees and letting “hot” leads walk away? These tips should...
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57Banner Stands Aren't Just for Trade Shows Anymore
Banner stands are increasing in popularity for a number of reasons: they are inexpensive, take up very little space, and can be assembled in seconds. These trade show displays have been used at trade shows for years because they make excellent signs...
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57Finding the Right Trade Show Display for You (and Your Budget)
Trade show displays come in a variety of sizes and configurations, so it can be difficult to decipher which one is right for you. Here's a few of the different trade show booths you can choose from to make...
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58Mistakes Commonly Made by First-Time Trade Show Exhibitors
Conventions can be extremely intimidating, especially if you are a new exhibitor. That’s why having a plan in motion is so important instead of just “winging” it and assuming you’ll do well just by...
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54How to Keep Your Staff Happy at Tradeshow Displays
Having effective trade show displays is the first thing needed to be a success at the events. However, the appearance and attitude of you and your staff are equally as important. A grumpy staffer could be pushing attendees away from the booth...
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56Tips to Having Memorable Demos at Your Trade Show Displays
Attendees only give you about 3 seconds to wow them, so having stunning trade show booths are a critical component to a successful event. Although the look of your trade show display may grab their attention, it is the activities you have at your...
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56Trade Show Booths: Increase Traffic With a Pre-Show Marketing Plan
Trade shows are an excellent way of promoting your business; all it takes are well-designed trade show displays, enthusiastic and energetic staff, and a pre-show marketing strategy. Most exhibitors don’t...
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47Five Simple Steps to Following up With Leads at Trade Shows
Following up with leads you meet at trade show booths is extremely important in turning those leads into new customers. However, over 70 percent of exhibitors fail to accomplish this simple task, resulting in...
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50Become Eco-Friendly at Conventions With These Trade Show Displays
The trade show industry has been known in the past to be the 2nd most wasteful industry, but that’s beginning to change. Trade show displays are starting to incorporate “green” elements in order to...
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64Do's and Don'ts of Trade Show Booth Staff
Your trade show exhibit staff are the “face” of your company at events, so it is important they take this opportunity seriously. Trade shows will give you and your staff the opportunity to meet tons of potential customers and future vendors,...
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